In a market where customers have a wide variety of choices, losing clients to other law firms is certainly a barrier to growth. How can you stem the loss by differentiating your firm from others?
Developing a competitive edge is essential to give your firm an advantage over your potential competitors. Despite your firm’s uniqueness, a key questions to ask is: what more could be done to stay ahead of the competitors?
What distinguishes you?
There are many different kinds of differentiation, and the most important thing is to use them to your advantage. You could, for instance, benefit from your company’s exceptional diversity and experience of legal talent by making it more appealing to a broader clientele. Clients looking for a lawyer in those areas can easily associate your firm with their requirements if you have a particular focus on particular industries or other specializations.
The COVID-19 pandemic has demonstrated that the manner in which services are provided can also serve as a point of differentiation. Personal service is always applicable in the legal industry, but clients increasingly want self-service options, especially for straightforward requests. Meeting customers where they are and meeting their needs is essential in a technology-driven world that is rapidly changing, and the right tools are essential for this.
Innovation and technology are essential to success
Keeping customers satisfied is essential to retaining them, plain and simple. Knowledge sharing, timely and relevant advice, and prompt, effective service are the top three things that customers want, according to a recent study. Your law firm can easily set itself apart by increasing efficiency, improving responsiveness, reducing manual and labor-intensive administrative tasks, and allowing clients to get the advice and information they need when they need it.
Having the appropriate technology in place is central to achieving all of this. By putting in place the right technology to help your business, you make it easier to come up with new ideas because you won’t have to focus on repetitive, low-value tasks all the time. Through a separate, secure portal for each client, HighQ assists you in providing a personalized customer experience and automates administrative tasks for increased efficiency.
Clients can quickly and easily access billing information, matter statuses, documents, and files through self-service options. They can also communicate with your company through secure, compliant channels to increase engagement and build trust. Automating workflows can further boost productivity and efficiency by reducing manual processes and human error.
Additionally, colleagues can work together more efficiently to streamline efforts and boost productivity. Service that is quicker and more effective as a result can help you gain a crucial competitive advantage in today’s world.
Stay ahead of the competition
At the end of the day, no two law firms or clients are exactly the same. So, what do you think a competitive advantage is?
Client engagement must be taken into account, no matter how it appears. Today’s clients want access to information, visibility into their case’s status, and the ability to work with their attorney to get results.
What can you do to increase your competitive advantage and increase customer engagement?